Blog: Insights and Trends in the World of Digital Marketing

Enter our blog to stay updated on the latest trends in digital marketing, with in-depth articles, useful tips and innovative strategies. A point of reference for professionals and enthusiasts of the digital sector.

Principi di Persuasione: cosa sono e perché funzionano
Category_Notizie

Principles of Persuasion: what they are and why they work

Persuasion is a powerful tool through which we are able to induce people to carry out a given action.

Category_NotizieFidelizzazione del cliente: cos'è e perché è necessaria

Customer loyalty: what it is and why it is necessary

Customer loyalty means establishing a strong relationship with them, based on trust and reciprocity.

Category_NotizieCosa è l’inbound marketing e come funziona

What is inbound marketing and how does it work

If we wanted to summarize inbound marketing in four words, these would be it. Attract, convert, close, delight. But what exactly is inbound marketing? And how does it work? What i...

buyer personasBuyer Personas: cosa sono e come crearle

Buyer Personas: what they are and how to create them

The term Buyer Personas is used in marketing to recall the typical target of your company.

Category_NotizieCosa è la content Strategy e perché è utile crearla.

What is content strategy and why is it useful to create it.

Content is important, we know this well by now. We have already explained to you here (link to "Copywriting, the important thing is to excite") how the right words, those that create emotion, can...

Category_NotizieCos’è e come costruire una Community su Instagram

What it is and how to build a community on Instagram

A Community is a group of people who share common goals and interests, actively participating on social networks.

Category_NotizieContenuti di valore: come crearli e perché.

Valuable content: how to create it and why.

Today, online but not only, we are increasingly inundated with content. It is clear. And someone is already starting to sow the first seeds of doubt that these are often just, quoting Mina, ... ...