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- Zenoni e Colombi
Principles of Persuasion: what they are and why they work
Persuasion is a powerful tool through which we are able to induce people to carry out a given action.
Customer loyalty: what it is and why it is necessary
Customer loyalty means establishing a strong relationship with them, based on trust and reciprocity.
What is inbound marketing and how does it work
If we wanted to summarize inbound marketing in four words, these would be it. Attract, convert, close, delight. But what exactly is inbound marketing? And how does it work? What i...
Buyer Personas: what they are and how to create them
The term Buyer Personas is used in marketing to recall the typical target of your company.
What it is and how to build a community on Instagram
A Community is a group of people who share common goals and interests, actively participating on social networks.
Valuable content: how to create it and why.
Today, online but not only, we are increasingly inundated with content. It is clear. And someone is already starting to sow the first seeds of doubt that these are often just, quoting Mina, ... ...
Editorial Plan and Calendar: let's see the differences
Editorial Plan vs Editorial Calendar. We've all heard of them at least once, but do we really know what they are?
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