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Keywords: what they are and why they are fundamental
A keyword is the set of one or more words that act as a link between the user's query on a search engine and the related results.
How to make an ad hoc editorial plan
The Editorial Plan is a document useful for establishing the contents that will be published and shared with the target audience.
With the world of social media now a true extension of the real world - and in some cases even replacing it - and with digital becoming increasingly popular in every corner of the world, being on...
Why is an ADV marketing campaign important?
Have you started an online business and want to broaden your circle of contacts? Is your business not getting enough conversions and you would like to increase revenue? Nowadays, any kind of...
Why is corporate social media important for your business?
Why does a company need to invest resources in corporate social media? What advantages can entrusting specialized professionals with the care of our business's social channels bring? Can social m...
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