Client: Residenza Capriccioli, prestigious tourist destination in Sardinia.
Objective: Renew the online presence of Residenza Capriccioli, integrating the booking system into the website, improving online visibility through SEO and ADV campaigns, and effectively managing social media.
Solutions Implemented and Results:
Website Development and Optimization - Capriccioli.it:
- Creation of a visually appealing and easy to navigate website, which reflects the unique atmosphere of the Capriccioli Residence.
- Hassle-free reservation system integration, offering a smooth and intuitive user experience.
- Implementation of an advanced SEO strategy, which led to a significant increase in organic visits to the site.
Management of ADV campaigns on Google and Meta (Instagram and Facebook):
- Creation and management of targeted advertising campaigns, resulting in a 35% increase in online bookings.
- Development of engaging and targeted advertising creativity, to increase the visibility and attractiveness of the Residence.
- Creation of a professional photoshoot to capture the beauty and essence of the Capriccioli Residence.
- Use of the images obtained to enrich the website and ADV campaign materials, improving the visual impact and attractiveness.
Digital Marketing 360°:
- Active management of social media channels, creating content that reflects the luxury and elegance of the Residence.
- Constant performance monitoring to optimize marketing strategies and increase public engagement.
Conclusion: The Residenza Capriccioli project showed how an integrated and multi-faceted approach to digital marketing can lead to tangible and measurable results. The combination of an SEO-optimized website, effective advertising campaigns, high-quality visual content and strategic social media management has allowed GILBI to transform the Residency's online presence, significantly improving both visibility and commercial performance. This case demonstrates the positive impact of an experienced and dedicated digital partner like GILBI in the luxury hospitality industry.