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How to create and promote your company blog
In the previous article (link to Company blog: why it is important to have it) of our blog we understood what a company blog is and why it is important to have it. But how do you create a co...
Principles of Persuasion: what they are and why they work
Persuasion is a powerful tool through which we are able to induce people to carry out a given action.
Customer loyalty: what it is and why it is necessary
Customer loyalty means establishing a strong relationship with them, based on trust and reciprocity.
What is inbound marketing and how does it work
If we wanted to summarize inbound marketing in four words, these would be it. Attract, convert, close, delight. But what exactly is inbound marketing? And how does it work? What i...
Valuable content: how to create it and why.
Today, online but not only, we are increasingly inundated with content. It is clear. And someone is already starting to sow the first seeds of doubt that these are often just, quoting Mina, ... ...
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