First impressions on social media are important, especially for your business. When an Instagram user sees your profile, the first thing they see is your business name, profile photo, and your bio. Your Instagram bio is your chance to tell users about your business. But you can’t have a basic, boring bio — that won’t get you any love on Instagram.

According to statistics from Sprout Social, 200 million Instagrammers actively visit business profiles everyday. So, your Instagram bio needs to grab the attention of users, make them want to follow you, and encourage them to choose your business over the rest to buy from. How do you craft a bio that makes you stand out from the crowd?

Here’s how to create a perfect Instagram bio for your business.

Show some personality.

First, you need to show some personality in your Instagram bio. This may seem difficult to do in just a few sentences, but it’s important for Instagram users to be able to tell what your business does as well as see a bit of “humanness” behind the brand.

Some Instagram business accounts can display humor in their bio, others want to convey trust and seriousness. How you show off your personality in your Instagram bio depends on the type of business you have. And of course, your brand message should be consistent across all platforms.

Add hashtags.

Another way to kick up your Instagram bio is to add hashtags. Although your Instagram account won’t show up when a user searches for the hashtag, they are clickable and can link all of your related content together.

Adding a branded hashtag to your Instagram profile is also a great way to get more user-generated content. Your Instagram followers will know to add the hashtag in your profile anytime they want to shout you out or share images with you.

Have fun with emojis.

People on Instagram love their emojis. In fact, by mid-2015, half of all comments on Instagram included an emoji. So, have fun with emojis in your Instagram bio. Emojis not only grab the attention of users and make your bio more fun, but they can also be used to describe what you do and point users in the right direction.

You can also use star and arrow emojis to draw attention to important links to ensure users notice them.

Include a clear call-to-action.

Your Instagram account is only the first stop for users when discovering you online. Of course, from your Instagram account, you want to send users to your website. So, you need to include a clear call-to-action in your Instagram bio.

Aside from including a link to your website, you could also add a link to download your lead magnet to grow your email list, add a link to another social media platform you want to grow, and so on. Whatever action you want your followers to take, it should be clearly displayed in your Instagram bio.

Optimize your Instagram bio link.

Instead of adding a regular link in your Instagram bio, you should add an optimized link. Since Instagram only lets you add a link to your bio and not on any to individual posts, this limits your ability to promote your business. But with an optimized Instagram bio link, you’ll be able to get more out of your Instagram marketing.

There are a number of tools you can use to optimize your Instagram bio link including by Later, which allows you to recreate your Instagram profile on a landing page and add multiple links per post.

With optimized Instagram bio links you’re also able to track link clicks so that you can see how well your Instagram strategy is working.