Client: Brosway, a prestigious internationally known jewelry and fashion accessories brand.
Challenge: Expanding Brosway's presence in the US market, a highly competitive and diverse territory, required a carefully customized digital strategy. The main challenge was to develop dedicated UX (User Experience) solutions that responded to the specific needs and preferences of the American public, as well as implementing a targeted SEO strategy to increase the brand's visibility and positioning in this market.
Strategic Digital Consulting for the US Market:
- In-depth analysis of the US market to identify local consumer trends, needs and expectations.
- Development of a customized digital strategy to effectively position the Brosway brand in the US market, with particular attention to consumer culture and habits.
Development and Support in the Integration of UX Solutions:
- Design and implementation of dedicated UX solutions, optimized to ensure an intuitive and engaging user experience on the Brosway website specific for the US market.
- Continuous monitoring and adjustments based on user feedback and performance analyses.
SEO implementation for the US market:
- Website optimization for search engines (SEO) with the aim of improving the online visibility of the brand in the US market.
- Targeted SEO strategies, including US-specific keyword research and optimized content creation to increase organic traffic and improve search rankings.
Results: GILBI's strategic and customized approach led to a significant improvement in Brosway's online presence in the US market. The dedicated UX solutions improved American user engagement and satisfaction, while the targeted SEO strategy significantly increased brand visibility, leading to an increase in organic traffic and brand awareness.
Conclusion: The work carried out by GILBI for Brosway demonstrates the effectiveness of a personalized and well-planned digital approach in penetrating a new international market. The integration of market-specific UX solutions and the implementation of a local SEO strategy have allowed Brosway to successfully establish its presence in the US market, strengthening its position as a leading brand in the fashion jewelry and accessories sector.