Why does a company need to invest resources in corporate social media? What advantages can entrusting specialized professionals with the care of our business's social channels bring? Can social media bring customers and sales?
In a context like the current one, it is difficult to think of leaving out social networks and managing your online business without them. Let's find out what are the reasons that push companies to entrust the management of their social networks to specialized professionals.
Communicate the message with company social networks
Social media, if used well, can bring customers and consequently have an impact on sales. Social media is used to communicate with customers at various levels. Using these platforms can help build loyalty among those who already know your company and can reach new customers.
Social media is real time
The platforms that we use every day and that a company can integrate into its communication strategy operate in real time. With social media the feedback is immediate.
Brand awareness and reputation
How familiar is your brand to the public? What perception do potential customers have of you and your company? Brand Awareness and Brand Reputation have become issues of primary importance for businesses of all sizes that want to operate online. Through the use of company social channels it is possible to monitor and intervene on these parameters. Professional corporate social media management means greater control over your brand.
Reach new customers through social media
The most important platforms allow users to discover new products. A company can reach new audiences and potential customers by using the opportunities offered by corporate social media. A wider audience can also be reached through targeted campaigns designed to acquire new customers.
Valuable feedback from your customers
Your customers (and those who will soon become customers) can interact with company social channels and provide useful feedback. Platforms often offer tools to monitor audience behavior and this translates into useful data for the company. The simple activity around a post represents immediate feedback from your page's audience. Through your profile you can also ask questions and create useful surveys to understand your customers' needs.
Social media strategy for corporate social networks
Defining a strategy to best address your presence on social media is important for a company or brand. Entrusting the management of this aspect to professionals who know the social sphere for business well is the best choice. Managing this delicate area without any expertise can lead to lost sales and customers.
There are many things to know and monitor. Knowing your target audience well and knowing how to choose the right content according to the most appropriate timing can make the difference.
Social Advertising for companies
Presence on social media opens the doors to the world of Social Advertising. All the most well-known platforms allow you to carry out paid advertising campaigns. Facebook, Instagram, Twitter, Youtube and Linkedin offer companies the opportunity to promote their services or products through targeted activities. Advertising on these platforms cannot be left to chance. Entrusting the management of this aspect to a specialized team can allow you to achieve more satisfactory results and limit the losses that arise from poor campaign management.
Discover the other advantages of social networks for your company by contacting us!
Visit the gilbi .co website and discover the advantages of entrusting your company profiles to professionals. We can help companies and professionals create and maintain a presence on social media. We will think of a specific path for you based on the characteristics of the company.
Advertising campaigns on platforms such as Facebook or Instagram can reach large numbers and must be managed correctly. Doing it well means gaining customers and brand awareness.
You'll need the right content! know what to publish where and when. A group of professionals can help you organize everything in the best possible way.