We are in 2022 and in the online world, thanks to the strong diffusion of Social Media, video content, which is quick and practical to view, is becoming increasingly popular.
Precisely for this reason, it is argued that blogging is losing effectiveness and is becoming extinct.
But is it really like that?
According to recent statistics, search engines contain more than 500 million blogs and over 7 million new articles are published daily.
I would say that the answer to the previous question is more than obvious: the blog is not inefficient and, on the contrary, it is expanding more and more .
But so...what is a blog for and what is its effectiveness?
Let's discover together the 5 reasons why your website must have a blog !
1. Talk about yourself
A blog is nothing more than an online platform where you can share personalized content related to your sector .
For this reason, you can choose who to contact and what topics to discuss.
A blog, therefore, is an excellent means with which to raise awareness , therefore making your business known to the target audience.
Simple, by telling the story of your company, communicating the values and objectives that allow you to make progress and, furthermore, by exposing the products or services offered.
Proposing new content, constantly informing on industry news and giving useful advice is an excellent way to present and enhance your business.
2. Improve the indexing of your site
Imagine browsing a graphically perfect website, but without a blog section full of fresh and updated content.
Would you come back to visit us?
Starting a blogging activity within your site will make people want to view it regularly.
Furthermore, the first to reward you will be Google !
Search engines have the task of guaranteeing the best to users. Therefore, a site that contains current, updated blogs full of keywords will be more easily addressed to the interested user.
It is consequential that, if your site contains more pages thanks to blogs, it will be more likely to appear among the first results in search engines.
3. Gain authority
Sharing content, information and advice related to your business will allow you to improve your online reputation.
For what reason?
Because visitors, by reading what you write and identifying with the company's core values, will trust and rely on you.
A blog, therefore, conveys authority to your business!
4. Expand your traffic
By spreading your reality, improving indexing on search engines and transmitting authority, traffic will automatically increase.
In fact, readers will have more chances to read your blogs and, if interested, they will be able to visit your website again and perhaps take action by purchasing what you offer.
Blogging is a great tool to boost your customer database and is therefore an excellent source of income.
5. Get feedback
Last but not least, feedback !
Leaving space for readers to express their opinion under each Blog Post is an excellent marketing strategy.
In this way, you will be able to understand what your target likes and what needs improvement.
Furthermore, you will have the opportunity to come into friendly contact with your audience and establish human relationships with them.
We have reached the conclusions and, at the end of these 5 points, we can say that:
- No! Blogging is not dead.
- Expanding a site with a blog section is one of the wisest choices you can make!
If you want to know how to make your blog efficient but don't know how, don't worry , Gilbi.co is here for that !
Book a free consultation and a team of experts will be ready to help you. We are waiting for you!